The content of a Web page is the most important aspect of it. All other steps and techniques involved in Web design and development are ultimately aimed at serving the content, presenting it to best effect. The content of your Web page is the reason people will visit it, so it's vital to ensure it is created to a high standard.
For text content, an effective page will only include well written language. For the purposes of SEO (Search Engine Optimisation) your content needs to be structured to perform well in the search engine listings for the key phrases potential visitors will be searching for. Regularly updating page content also helps with SEO performance.
Navigation in Web design operates both at the level of the website as a whole and within the individual pages. If you have a long page with lots of information and sections within it, you can use HTML anchors to provide shortcuts to these areas, allowing users to focus on those elements they are most interested in. Within an entire site, clear and simple navigation structures using menu elements allow users to achieve their goals quickly and effectively.
Most websites use a combination of HTML, CSS (Cascading Style Sheet) code and images to create an effective visual design. The visual design of a successful Web page will be focused on presenting the content to users, in a way that encourages them to carry out whatever tasks you want them to, while they're on your page. Many developers create design mock-ups using graphic design programs before implementing these in Web page markup and style code.
- Top 10 Mistakes in Web Design (Jakob Nielsen's Alertbox)
- Usability 101: Definition and Fundamentals - What, Why, How (Jakob Nielsen's Alertbox)
- Web Design Tips - Entheos
- 10 Principles Of Effective Web Design - Smashing Magazine
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